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Tag Archives: insights

Sep 9

Of the strength of Interactions in order to measure Engagement

Article publié par Pierre Bellet dans newsOG

strenghts things

Our new REPORT Tool let us review the concepts behind the measurements of performance and engagement through the redesign of its Top rankings and its transverse classification of multi-social networks interactions.

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Sep 16

How should a good data analysis be executed?

Article publié par Xavier BK dans Prof_OG,SocialMedia

“Dataviz”, “infographics”, “charts”, “graphs”, etc. We are very fond of these types of analyses and their visual results that are so commonly shared on social networks. However, they are often unscientific, therefore unusable and not credible. The Professor OG will explain the rules to be followed in order to present an analysis that is scientifically correct.

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Sep 13

“Reach”, “Engagement” and “Clicks”: how are these terms used by social networks?

Article publié par Xavier BK dans Prof_OG,SocialMedia

Facebook, Twitter, Instagram, Pinterest, Linkedin, Google+ and Youtube: you might think that the main social networks all offer the same metrics. Sadly, there are often some quite fundamental differences hidden behind terms that are often identical.

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